| Purpose |
Academic or professional publication in social sciences |
Clear government communication to the public |
| Tone |
Formal, objective, scholarly |
Conversational, direct, and user-focused |
| Use of citations |
Requires in-text citations and reference lists |
Rarely uses formal citations—focuses on actionable info |
| Paragraph structure |
Paragraphs can be dense and explanatory |
Short paragraphs, frequent use of lists and bullets |
| Reader assumptions |
Assumes some prior knowledge or academic engagement |
Assumes little to no background knowledge |
| Sentence length |
Allows longer, complex sentences with nuance |
Strongly encourages short, simple sentences |
| Design integration |
Style mainly text-based (visuals optional) |
Encourages visuals, white space, and design for readability |